The Ultimate Guide to SMS Marketing Blogs That Every Marketer Should Read in 2024
If you’re looking for a faster, more personal way to connect with your customers, SMS marketing should be at the top of your list. It’s not just affordable and effective—it’s also one of the most direct ways to reach people right where they are: on their phones. Whether you’re launching a product, running a promotion, or gathering customer feedback, text messages can do the heavy lifting in real time.
Here’s our 2024 roundup of the most insightful, human-centered SMS marketing blogs and websites. These platforms aren’t just pushing tools—they’re guiding business owners, marketers, and eCommerce brands through actionable tips, real-world case studies, and up-to-date trends that actually move the needle.
Ultimate Guide to SMS Marketing Blogs
But how do you keep your strategy fresh, compliant, and impactful?
Simple: Follow the blogs that live and breathe SMS marketing.
1. JookSMS
1. JookSMS
A long-standing SMS powerhouse since 2004, JookSMS offers more than just bulk texting—it delivers tools for automation, analytics, and customer engagement. The blog dives deep into SMS strategy with over 200 insightful posts. Top reads include:
“23 SMS Marketing Techniques and Strategies”
“9 Tips for Writing Effective SMS Campaigns”
“Best Audience Segmentation Tools”
What you’ll love: Weekly updates, real business examples, and clear advice you can act on today.
2. Tatango
Tatango makes SMS marketing political—literally. Their specialty lies in political campaigns, but their insights stretch across industries. Expect blog posts every other day with fresh stats, legal guides (like their TCPA Survival Guide), and strategy breakdowns.
Why follow: Tatango’s real-world applications show how entire elections can hinge on smart text campaigns.
3. SlickText
Known for simplifying SMS marketing, SlickText combines power with ease of use. Their blog shares everything from strategy how-tos to ROI case studies, backed by mentions in Forbes, TechCrunch, and Entrepreneur.
Perfect for: Brands looking to scale while keeping SMS personal and results-driven.
4. SimpleTexting
Modern, accessible, and packed with how-to content, SimpleTexting offers something for everyone—from solopreneurs to enterprise teams. With a presence in over 200 countries, their blog provides:
Step-by-step SMS guides
Real-time campaign ideas
Platform walkthroughs for beginners
5. Textedly
Looking to mix promotion with engagement? Textedly helps businesses communicate effectively through text. Their blog is a goldmine of practical marketing tips, trend analysis, and campaign stories that show what works.
Why it stands out: Visual storytelling and digestible formats make it easy to learn fast.
6. FireText
This UK-based SMS brand is driven by a team of developers and marketers who truly understand mobile communication. FireText’s blog highlights case studies, trends, and timely tips designed to help you grow.
Follow them for: A European perspective on SMS marketing plus actionable industry insights.
7. ExpressText
ExpressText brings SMS marketing down to earth for busy marketers. Their blog blends beginner tips with advanced optimization strategies, delivering multiple fresh posts every week.
Notable for: Simplicity, speed, and practical value for small businesses.
8. Burst SMS
Headquartered in Australia, Burst SMS helps brands scale text campaigns through automation, personalization, and analytics. Their blog frequently covers templates, conversion strategies, and reminders that improve customer response.
Great for: Business owners ready to integrate SMS with existing marketing stacks.
9. Mobile High 5
If you’re a fan of case studies and community-led content, Mobile High 5 is your jam. Their blog provides real-world success stories, campaign strategies, and practical tips to help you maximize customer engagement.
Bonus: Insights tailored to growing revenue through loyalty.
10. ProTexting
This NYC-based platform offers automated, bulk, and one-to-one SMS services for companies across industries. Their blog updates often and focuses on how to improve customer service and loyalty via text.
Why marketers love it: A balanced mix of strategy, storytelling, and step-by-step help.
11. SMSBump (by Yotpo)
A top tool for eCommerce SMS, SMSBump’s blog is filled with seasonal campaigns, data-driven insights, and user-generated examples. Their downloadable event calendar is a must-have.
Great feature: Real campaign showcases in their “Fantastic Texts” section.
12. Bulk24SMS
One of India’s top bulk SMS providers, Bulk24SMS delivers tailored solutions with direct carrier connections. Their monthly blog focuses on text message marketing, voice SMS, and survey strategies.
Look here for: Cost-effective ways to increase customer satisfaction via mobile.
13. ThunderSMS
ThunderSMS blends automation with creative strategy. Their blog helps brands improve personalization, grow opt-ins, and stay compliant—all while increasing conversion rates.
Why it works: Clean, beginner-friendly guidance with just enough technical insight.
14. Betwext
From Phoenix, Arizona, Betwext powers impactful mobile campaigns and shares proven methods on its blog. Expect tips on writing better messages, segmenting effectively, and getting tangible results.
Good to know: Betwext also provides web-based applications to simplify your campaign workflows.
15. Rebrandly
Though not a direct SMS tool, Rebrandly’s blog complements your mobile efforts with tips on custom URLs, link tracking, and mobile strategy.
Worth it for: Pairing SMS campaigns with branded links that boost clicks and trust.
16. Local Text Marketers
This Canadian company focuses on small-to-mid-sized organizations, with blog content tailored to local marketing, personalization, and real community impact.
Expect: Success stories, outreach tips, and automation hacks.
17. Mobile Marketing Watch (MMW)
A publication by MobileStorm, MMW offers mobile insights ranging from SMS to mHealth. It’s a thought-leader blog for those curious about how mobile shapes industries.
Good read for: Trends, opinion pieces, and long-form digital strategy.
18. Marketing Land
This broader digital marketing publication covers everything from SEO to social media. Within its SMS articles, you’ll find breakdowns of how mobile fits into a complete funnel.
Smart marketers check in for: Daily updates, strategy guides, and expert columns.
19. TechCrunch
TechCrunch’s mobile section occasionally dives into text marketing tools and updates, especially for emerging startups and SaaS. It’s a great supplement if you’re following industry evolution.
Pro tip: Explore Crunchbase for background on SMS tool providers.
20. Postscript
An e-commerce-first SMS platform, Postscript delivers weekly blogs, a free SMS certification course, and its standout “Fantastic Texts” series showcasing actual successful campaigns.
Why it’s gold: Tactics tested by online brands that convert—and inspire.
21. EZ Texting
With over 900 blog entries, EZ Texting is a veteran in the space. Their blog spans industries (real estate, churches, gyms) and topics like compliance, automation, and storytelling via text.
Highlight: Downloadable guides and highly segmented content.
22. ZipWhip
From annual “State of Texting” reports to SMS podcasts (Zipcast), ZipWhip provides diverse content formats. It’s ideal for both marketers and C-level decision-makers.
Keep an eye out for: Insights into changing consumer behavior and text message trends.
1. JookSMS
A long-standing SMS powerhouse since 2004, JookSMS offers more than just bulk texting—it delivers tools for automation, analytics, and customer engagement. The blog dives deep into SMS strategy with over 200 insightful posts. Top reads include:
What you’ll love: Weekly updates, real business examples, and clear advice you can act on today.
What Topics Do These Blogs Cover?
Across these platforms, some themes keep popping up:
Emerging Digital Trends: Stay ahead of what’s next in SMS, from AI personalization to RCS.
Strategy Deep Dives: Create winning campaigns with play-by-plays from the pros.
Case Studies: Real brands. Real results. Learn what works—and what doesn’t.
Tool Reviews: Get the lowdown before investing in a platform.
Expert Interviews: Hear from people shaping the future of SMS marketing.
Why These Blogs Matter (Especially for Beginners)
Just starting out? These blogs break down complex tactics into bite-sized, human-readable tips. You’ll learn about:
Opt-in compliance
When to send texts (and when not to)
How to personalize messages without being creepy
Tools that actually make your life easier
Bonus Learning Resources for SMS Marketing
Beyond blogs, sharpen your skills through:
Online courses (Udemy, Coursera)
Webinars by leading SMS platforms
Industry events & conferences
Free eBooks from vendors like Postscript and SMSBump
Staying informed is key. With the right resources, your SMS strategy will stop feeling like a guessing game—and start delivering results.
Start Reading, Start Growing.
Bookmark a few of these blogs. Read a post or two each week. And most importantly, test what you learn. The more you engage, the more powerful your SMS marketing becomes.
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