Schwing Marketing

Why Every Business Needs a Copywriter

copywriter

What Exactly Does a Copywriter Do? Copywriting is the process of writing persuasive material that motivates people to take actions such as, make a purchase, click on a link, donate to a cause, schedule a consultation, etc. It is one of the most effective and authentic forms of marketing. Copywriters provide content in many genres. […]

Tips to Rock Google SEO

What Is SEO and Why Is It Important? SEO stands for “Search Engine Optimization.” SEO is the process of increasing your website’s relevancy and visibility. The greater visibility on search engine result pages, the more likely you are to garner attention and attract prospective customers and clients.  SEO is a fundamental part of digital marketing. […]

5 Reasons Every Business Professional Should Take a Marketing Course

Whether you are a small business owner, a company employee, or a freelance professional- you spend every day engaging in marketing activities. Our daily lives are consumed by marketing, and sometimes we don’t even realize it. For example, the clothes we wear, the photos we post, or how we sign off on our Emails are […]

Days to Take Off in 2021 to Optimize PTO

I think we can agree we all deserve a break after the collective chaos experienced in 2020. Whether you have plans of traveling, taking a “staycation,” or simply just relaxing this year– I’m going to show you how to use only 9 days of PTO that will total to 30 days off.  In 2021 a […]