Blogging has become increasingly popular over the last decade. With the rise of social media and “influencer culture,” it seems that sharing your knowledge or lifestyle on the internet has reached its peak. No longer limited to hobbies and lifestyle, almost everyone has a blog in one form or another. In this article, we will explore how blogging can take your small business to the next level.
Here are the top 5 benefits of starting a blog dedicated to your business:
1.Build Your Online Brand and Increase Exposure
Posting frequent and consistent content builds trust and brand representation. For many small businesses such as personal trainers, web designers, or freelance creatives, a blog acts as a portfolio for past and present work. It is an easy way to showcase your skills and knowledge. It is also essential to show future customers/clients what they can expect from you. Treat it as a first impression. With great content and a few attractive photos of your work, you can easily create a captivating customer experience.
2. Attract New Customers/Clients
The educational and entertaining content you provide will organically drive traffic to your website. An increase in traffic will inevitably result in more leads for B2B and B2C companies. Keep in mind, your blogs must be consistent, valuable, nonredundant, and not too “salesy.” It is shown that companies who blog frequently see significant benefits compared to those who do not blog frequently or who don’t blog at all.
3. Keep Current Customers/Clients Engaged
Blogs with stimulating content create a “Top-Of-Mind Awareness” or “TOMA.” This refers to a brand or product being the first thing a person thinks of when thinking of industry or category. This content is a bit more challenging to create. You may benefit from hiring a blogger for your team, or collaborating with a marketing team that provides such services. The key is to make your blog fun and engaging. This will create a connection with your readers through your message and “voice.” It will foster brand and customer loyalty by increasing TOMA and thus increasing referrals.
4. Differentiate You From Other Similar Businesses
As previously stated, companies who blog frequently show significant increases in exposure and awareness. It allows you to show your uniqueness and value in a fun and expressive way. This also increases the prospective client or customers’ interest and demand in your offerings.
5. Give Your Business Results in the Long Run
This is a secret a lot of people don’t know. Blogs continue to attract new leads and customers well into the future, similarly to passive income. While it is essential to create new posts, old posts will remain relevant and engaging to new site visitors.
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